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My name is Radoslaw Kmita, but you can call me Rado. I'm a self-management evangelist and progressive management styles (eg. teal organization) practitioner with over a decade of experience in digital marketing. I founded a successful organization that grew to over 80 team members across various areas—Marketing Analytics, PPC, SEO, UX, web development, graphic design, and content management. In 2020, I stepped down as CEO and now focus primarily on consulting, helping other teams and businesses accelerate their growth.
What have I learned through all these years? Firstly, I have discovered a passion for data and the tremendous power it holds. Secondly, the more challenging a task appears, the more determined I am to tackle it. I leverage my experience and creativity to assist Heads of Growth, Project Managers, and those responsible for managing ads on platforms like Facebook, Google, Bing, Pinterest, TikTok, and programmatic advertising, as well as Web Analysts. My goal is to elevate their results to a higher level and achieve the best possible outcomes. I enjoy collaborating with US-based or global DTC, SaaS, and B2B brands.
I’m never satisfied with the easiest solution. There is always room for improvement, which is why I take pleasure in seeking out non-standard and customized solutions.
I am interested in digital marketing in its broadest sense, directly connected with product development, finance, and the overall business model. From this comprehensive perspective, I understand that the best solution is one that proves useful across multiple fields.
Whenever possible, each solution I propose will be grounded in hard data and concrete details. However, this does not mean that it will lack dynamism or flexibility.
